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The rise and reach of DraftKings Sportsbook continues.
Formerly centered solely around daily fantasy sports, now with a headlining sports betting product (particularly in New Jersey), and recently integrated with casino-style games, DraftKings has found a new way to expand even further.
On Wednesday, ahead of Super Bowl LIII, the DFS and NJ sports betting power unveiled Big Game Squares, a free-to-play contest that boasts total cash prizes of more than $50,000.
As such, DraftKings implements a popular office pool-style contest for its users.
Boiled down, Squares essentially has the appearance of bingo.
A virtual card gets split up into individual boxes, each corresponding with a column and row for a specific score at the end of each quarter of the Feb. 3 game in Atlanta.
For example, the top row’s numbers would be dedicated to the Los Angeles Rams, while the left column’s figures associated with the New England Patriots. Only single-digit numbers are used, 0 to 9, and are randomly placed in the top row and left column.
At the end of the quarter, users view the game’s score and examine their selected boxes, whose associated individual numbers must match the final digit of each team’s score. So, if the Rams lead the Patriots 14-10 at the half, and one of your boxes lines up with “Los Angeles 4, New England 0,” congratulations. You’re a winner.
All DraftKings Sportsbook users — not just those in NJ — have access to free-to-play Big Game Squares. (You won’t be able to place real-money wagers unless you’re in New Jersey, however). Clicking on the contest within the sportsbook’s app will take users to a separate landing page, on which they will select their Super Bowl squares.
The chosen square will serve as a user’s selection for all four quarters. However, DraftKings will not reveal the random placement of numbers until the start of the Super Bowl. Prior to this, users will be presented with a blank board, not knowing which customers correspond with which squares.
As noted above, if the final digit of each team’s score matches a user’s square, he or she will win a cash prize.
Multiple users can select the same square per quarter, and the same cash prizes will go to each of those users.