Bet.Works is one new company probably worth keeping an eye on as sports betting expands in the US.
Having recently acquired a veteran industry executive and signed a potentially groundbreaking partnership with a sports media outlet, the company recently checked another major item off its wish list.
Bet.Works announced Monday that Gaming Laboratories International (GLI) certified its platform under two separate standards. The company, according to a press release, is one of the first suppliers to receive GLI-33 and GLI-19 certifications simultaneously.
GLI certification bodes well for Bet.Works
As its name implies, GLI is arguably the premier testing laboratory for gaming hardware and software in the world. Operating laboratories on six continents, its testing process has become the gold standard for integrity and compliance.
Here’s CEO David Wang on the certification:
“This GLI certification verifies that Bet.Works complies with GLI-19 and GLI-33 technical standards, thus allowing Bet.Works to pursue second phase product approvals with regulatory licensing jurisdictions that require their own proprietary product certification or jurisdictional / internal lab testing.
“We feel strongly that acquiring this certification will expedite our licensing process in many jurisdictions that will be legalizing sports betting in the United States and look forward to working with business partners and Regulators in that regard.”
GLI executive Salim Adiata indicated that Bet.Works had “worked diligently and supported the testing process enthusiastically,” leading up to certification.
The platform stills need to go through its paces with state regulators in markets Bet.Works targets. But passing GLI’s rigorous third-party testing seems to bode well.
Industry sources tell LSR only three companies cleared GLI-33 certification to date.
Another piece in the Bet.Works puzzle
You might have only become familiar with Bet.Works in recent days, or this may be the first time you’ve heard the name. The US-based, US-focused startup is less than a year old and just now stepping into the spotlight publicly.
Purely a business-facing enterprise, the company is making serious strides as it prepares to debut its platform in New Jersey.
Two weeks ago, theScore announced it would enter the NJ sports betting market, expanding from its roots as a sports content provider. From a long list of possible suitors, theScore chose Bet.Works to supply the tech for its operations.
TheScore CEO John Levy told LSR the platform is “unlike any technology we have ever seen.”
“It truly addresses the multi-state rollout that is in the plans for theScore and solves the scaling concerns we have had with many of the incumbent suppliers. David and his team truly understand and can deliver up to the strict quality standards theScore users are accustomed to.”
More recently, Bet.Works added a young and decorated industry executive to its roster. Dr. Laila Mintas left her role as the US deputy president for Sportradar to chair the company’s board of advisors.
Here’s her forecast for the foreseeable future:
“Today marks another significant milestone for our company. We will have more announcements in the coming weeks that will reinforce to the gaming community that Bet.Works will be a major US player for years to come.”