888 already has an NJ online casino and poker room

Lucky No. 7: 888 Sport Becomes Seventh NJ Sports Betting App

888 Sportsbook NJ

Another New Jersey sports betting app is going live just as NFL season begins.

Here comes 888 to NJ sports betting

European operator 888 became the latest to enter the increasingly crowded marketplace when its site and app went live on Monday morning. Caesars launched its sports betting presence on Thursday to become the sixth. Both appear to be in their five-day soft-launch periods.

In a press release, 888 chief executive Itai Frieberger said his company is well-positioned in NJ and beyond:

“The launch of 888sport.com in New Jersey is a major milestone for the company in our ongoing expansion across the regulated US online gaming market and provides 888 with a unique and truly multi-product proposition in what is currently the largest regulated US state.”

The 888 Sportsbook joins the company’s existing NJ online casino and NJ online poker platforms operating in the state.

888 Sportsbook at a glance

In terms of the product itself, 888 Sportsbook slides comfortably into the middle of the NJ market.

It is a full-featured platform that offers both traditional and in-play betting across a wide range of sports. Live betting gets pretty granular, including the ability to wager on every point in a tennis match, for example. Pricing, however, is not especially competitive with the leaders in the NJ market at launch.

The interface is intuitive and responsive, if a bit more minimal than some others in the space. It borrows much of its look and feel from the 888 online casino product, swapping out the green color scheme for a bright new orange. Online poker gets blue.

Live-scoring visualizations may represent one of the major differentiators for 888 Sportsbook, if US bettors see the appeal. Only one other NJ operator currently offers these gamecast displays during matches.

The 888 Sportsbook platform is available on web and Android at the moment, with the iOS release still pending at the time of writing.

The list of NJ sports betting apps

If you’re having trouble keeping track, here’s everyone who is live in the state with an online betting option, in order of launch:

After several weeks of enjoying the market to itself, DraftKings Sportsbook is far from the only option for NJ bettors now. Its partner, Kambi, is even providing some of the competition. Kambi also powers the tech for SugarHouse Sportsbook and this new 888 Sportsbook, as well. Each is able to set its own pricing strategy.

The 888 Sportsbook operates under a long-standing partnership with Caesars that spans three states. Although 888 borrows on its land-based casino license in NJ, Caesars uses Scientific Games to power its own sports betting operations.

Both playMGM and FanDuel Sportsbook have IGT as part of their supply chain for sports betting, while William Hill uses its own platform.

Eric Ramsey
- Eric is a reporter and writer covering regulated US gambling, sports betting, and DFS. He comes from a poker background, formerly on staff at PokerNews and the World Poker Tour.