The Week In Sports Betting: NFL Betting Kicks The Market Into Overdrive


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Sports betting news

For the first time, US sportsbooks outside of Nevada are booking legal bets as the NFL season kicked off. Even before that, folks were able to bet on preseason games at MetLife Stadium on their smartphones — and do so legally.

Much of the sports betting news this week centered on implications for bettors and operators as America’s true favorite pastime returns. Although a few sportsbooks popped up across the map in early summer, it might as well have been a three-month soft-launch. The doldrums of midseason baseball don’t exactly drive a ton of betting volume.

Football season and expanded sports betting both have arrived in earnest, though, a union formed in the gambling heavens above. Let’s begin on the gridiron, since it is the center stage for US sports betting from now into next year.

NFL season brings NFL news

The NFL season began with a real snoozer on Thursday night — thank goodness for in-play betting — and the league generated a handful of sports betting nuggets leading up to kickoff.

The New York Giants will open their season at home in NJ this weekend, so let’s see what the betting options look like in the Garden State.

New Jersey market filling in fast

Like pretty much every week since May 14, this week was a busy one for NJ sports betting. The scramble to launch online platforms in time for NFL season drew three more operators into the market, doubling the number of available options.

Those platforms join DraftKings Sportsbook, playMGM, and SugarHouse Sportsbook as the legal options for online betting in NJ.

There are also eight retail sportsbooks up and running, and it looks like another is on the way shortly. This week, Eldorado Resorts formed an alliance with Will Hill for its operations. Eldorado owns Tropicana in Atlantic City, plus properties in a dozen other states.

Meanwhile, Ocean Resort is done turning its temporary sportsbook into the finished version. Meadowlands also finished the last coat of paint on its retail upgrades, too, including prominent FanDuel Sportsbook branding.

It’s also worth giving SBTech a mention. The business-facing supplier delivered the first sports betting kiosks to Golden Nugget this week, as well as Churchill Downs for its casinos down in the bayou.

If you’re in NJ and not sure where to get a bet down legally, J.R. Duren made this handy-dandy guide just for you.

News from other states

All eyes were on New Jersey this week, but there was a good bit of chatter elsewhere on the map, too.

Takes and tidbits

We’ll leave you, as we normally do, with some relevant bits of news that don’t fit neatly into one of the categories above. There are a few especially juicy morsels left over this week.

Believe it or not, that’s pretty much everything you need to know to get caught up on the news and gossip. We’ve now reached the portion of the calendar in which we plant ourselves near the TV to sweat tickets and lineups all weekend long. Take the ‘over’ on the number of hours we’ll spend on the couch.

Apologies for not providing any daily fantasy sports tips for you in this recap, too. Here’s one: Don’t start Le’Veon Bell this week. Seriously though, PlayPicks is the best spot if you’re looking for advice that’s a bit more useful.

Happy holidays, see you on Monday.



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