SBTech is expanding its New Jersey sports betting footprint Monday through a partnership with Golden Nugget, Legal Sports Report has learned.
The international technology provider will power legal sports betting at Golden Nugget properties in Atlantic City and Biloxi, Miss. SBTech already provides an online gaming platform in New Jersey for Churchill Downs (which operates under the Golden Nugget’s license) and facilitates sports betting at Resorts Atlantic City.
SBTech’s omnichannel deal with Golden Nugget covers online and land-based New Jersey sports betting, and land-based Mississippi sports betting. The Magnolia State does not allow online sports betting and restricts mobile wagering to those on casino property.
What they’re saying about the deal
Thomas Winter, Golden Nugget’s senior vice president and general manager, online gaming, commended SBTech’s approach in pursuing the deal.
“Since sports betting is a critical component of our successful expansion for online betting and gaming in the US, SBTech persisted through our arduous review process,” Winter said. “In the end, we knew SBTech was the right partner for us because of its industry-leading retail and online technology, their significant and diverse regulatory experience, as well as its innovative product-driven approach.”
SBTech continues an aggressive push into the nascent US legal sports betting market with the Golden Nugget agreement.
“Golden Nugget fully shares our vision of leveraging the power of innovation to achieve sports betting success, and as the US market matures,” said Richard Carter, SBTech CEO. “I’m confident of the potential for further collaboration in multiple jurisdictions.”
Online sports betting not quite here in New Jersey
New Jersey Gov. Phil Murphy signed New Jersey sports betting into law on June 11. Regulations permitted casinos to begin accepting online and mobile wagers a month later, but none have to date.
New Jersey’s Division of Gaming Enforcement requires any sports betting suppliers to be approved by the state. That extra step could be slowing the process for the three operating sportsbooks in New Jersey.
Golden Nugget began operating an online casino in 2013 and clearly plans to add sports betting in the future with this deal.
Golden Nugget will be missing one sport
Golden Nugget casinos will not book any NBA bets. Owner Tilman Fertitta also owns the Houston Rockets and New Jersey’s new gaming law prevents him from accepting NBA action.
Early drafts of New Jersey’s gambling bill would have prevented Fertitta from offering any sports betting. Legislators later changed the language to limit players, coaches, team personnel, owners, and other stakeholders from betting on their sport.