Bally Bet Launch For MA Sports Betting Market Delayed Into July

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MA sports betting

Bally Bet will not join the MA sports betting market until July as originally planned. 

The certificate of operations meeting for Bally Bet was supposed to be Thursday

However, the Massachusetts Gaming Commission announced Wednesday that it had been postponed until July 1

Held up by MA sports betting matter

MGC interim chair Jordan Maynard said that it was his understanding that there was still “one outstanding matter” that needed to be addressed. 

A July debut from Bally’s would mark 16 months since the launch of the MA sports betting market. Bally’s launched its online casino product on March 5 in neighboring Rhode Island

Bally’s, despite not being active in the state, was the only operator to attend the MGC roundtable on MA sports betting limits. 

MA sports betting market breakdown

The MA sports wagering market currently includes the following operators: 

Betr and WynnBet elected to leave the Commonwealth. Meanwhile, Betway never launched.

Bally Bet struggling for handle share

Bally Bet has not made much of a dent in its other markets. 

During CY 2024, it ranks seventh of nine online sportsbooks in New York, taking in 0.5% of handle. 

In Ohio, it is holding just 2.2% in CY 2024, with a 0.2% online sports betting handle share. 

MA sports betting market top heavy

Bally Bet could have a hard time finding its footing in an already well-established marketplace in the Commonwealth.

In CY 2024, DraftKings and FanDuel have combined for 80% of MA online sports wagering handle, and 86% of revenue.

FanDuel to replace Bally’s at Diamond?

Meanwhile, FanDuel is nearing a deal to take over 18 regional Bally Sports TV channels owned by Diamond Sports Group.

The deal would be contingent on Diamond first resolving its bankruptcy case, a source told LSR.

Bally’s had acquired the naming rights for $85 million in 2020

Other relevant matters in MA

On August 1, the MGC plans to have an initial wager limitations conversation regarding format, questions, topics and get a final discussion date. 

A week later, a DraftKings non-compliance credit card issue will be discussed. 

There will also be a conversation around illegal markets at a later date. 

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