PrizePicks To Move To New $25 Million Atlanta Headquarters

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Fantasy sports operator PrizePicks is relocating to a new $25 million, 33,000-square-foot headquarters in Atlanta

Georgia Gov. Brian Kemp announced the move in a Thursday news release

PrizePicks plans to expand its fantasy sports workforce by 1,000 additional jobs over the next seven years, according to the release. 

PrizePicks CEO on office move

The company was founded, and has been headquartered, in Atlanta. It previously was recognized as a top workplace by the Atlanta Journal-Constitution

“Atlanta has always been our home, where we are redefining mobile sports entertainment,” PrizePicks co-founder and CEO Adam Wexler said. “This move to Star Metals will help us create more high-skilled and high-wage jobs in our great city while we deepen our connections across the community.”

PrizePicks recent regulatory issues

The operator has drawn the ire of state regulators over its controversial player vs. house pick’em contests over the past 12 months.

PrizePicks agreed to a $15 million settlement with the New York State Gaming Commission for operating “purported” fantasy sports contests without a license. PrizePicks also pulled out of Florida amid pressure by the state regulator

The operator has been required to cease offering against the house pick’em in several jurisdictions. It has had to switch to peer-to-peer contests

Georgia sports betting bill fails

Legislative hopes for Georgia sports betting died at the end of the session.

A House Committee could not advance a Senate package which would have legalized sports betting. 

PrizePicks signed a partnership deal with the Atlanta Falcons in 2021. A number of Atlanta professional sports teams are supporting the legalization of sports betting in Georgia.

PrizePicks donation to Kemp

Kemp applauded the move in a statement. 

“Georgia continues to be a driver of tech growth and innovation, attracting innovative companies with its unique mix of talent and infrastructure,” Kemp said. “Today’s announcement is a reminder of our strength in both welcoming new projects as well as creating an atmosphere where existing businesses can expand and thrive. I look forward to seeing the impact of these thousand jobs on the Atlanta community.”

Through related group SidePrize LLC, the company contributed $1,000 to Kemp’s campaign in 2022, according to campaign lobbying records.