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It’s the latest example of the North American pro sports leagues‘ interest in the future of the fantasy space.
The league will now feature fantasy sports scoring “embedded within NBA.com,” according to an announcement from the league. The fantasy stats will be standard across fantasy platforms at:
The standard scoring is “intended to make the fantasy experience consistent for NBA fans across all formats and content.” You can see the scoring here.
ESPN reported on the changes more in depth:
“We’ve seen all the data that shows how engaged fantasy players are, and how much live basketball they watch,” said Scott Kaufman-Ross, NBA associate vice president, fantasy sports.
“Because of that, we’ve been looking for ways to make fantasy a bigger part of basketball culture and make fantasy basketball a bigger part of the basketball conversation.”
Other parts of the NBA’s fantasy announcement on Thursday:
But basketball is growing in both season-long and DFS for NBA. It’s particularly popular in DFS, because of the velocity of the games. Whereas there are limited opportunities to run contests based on the NFL, contests run every night for NBA DFS.
Regardless, fantasy basketball is clearly becoming more important to both the NBA and the fantasy sports industry.