[toc]Caesars Entertainment is partnering with Miomni to provide a platform for mobile Nevada sports betting.
Las Vegas handicapper Bryan Leonard was the first to break the news on Twitter, and Caesars Entertainment Director of Specialty Games Frank Kunovic confirmed the rumor to Legal Sports Report.
According to Kunovic, the product will undergo a soft launch next week, potentially Sept. 5. A full rollout is slated during Q4.
Caesars is one of the last major sportsbook operators in the state to offer an app.
Miomni brings the tech
Miomni is an award-winning international company specializing in casino, race and sports betting technology. It has been a driving force in mobile betting since receiving approval from the Nevada Gaming Commission in 2014.
Less than a year later, Miomni formed its first Nevada partnership with the Atlantis Casino in Reno. There were some growing pains, including an annoying little wifi bug, but the issues seem to be in the past. The deals have been piling up since with major Las Vegas sportsbooks.
Last year, it built the first parimutuel platform for Boyd Gaming, allowing its customers to bet on horses in addition to sports.
How the Caesars sports betting app works
Neither party has released details on the app yet, but the process and functionality should be comparable to industry standards. It will be, essentially, a sportsbook in your pocket.
Bettors must be at least 21 years old, and accounts must be created in person. Residency is not required, but the bettor must be physically within Nevada’s borders in order to place a wager. Miomni’s partners use its “Mi Location” technology for geolocation.
Minimum deposits range from $20-100, with betting minimums as low as $1. All forms of sports betting are available, including in-game betting, which is limited by logistics in a brick-and-mortar setting.
All current Nevada sports betting apps are available to both iPhone and Android users. The large operators typically do not award comps or reward points for mobile bets, though many of the locals’ spots do.
A little late to the party
Caesars Entertainment is the most recent sportsbook to facilitate a mobile betting app, but the party is already raging. Locals’ favorite Station Casinos was the first to launch an online betting site in 2010. They were early into the mobile game, too.
Recognizing the benefits, everyone else quickly followed suit, with one glaring exception. Until this announcement, Caesars Entertainment was the only major sportsbook in Nevada without an app. Here’s a rundown (with links and software providers) of all the available apps in Nevada:
|Sportsbook operator||App provider|
|CG Technologies||CG Technologies|
|South Point||William Hill|
|William Hill||William Hill|
It’s been more than two years since it reportedly sent out surveys to gauge interest in mobile betting. In the meantime, the rest of the industry has passed it by, to an extent, although MGM just went live this year, as well. Some sportsbook operators now say their apps account for 25-50 percent of their total wagering handle.
The Caesars Entertainment launch comes just in time for the NFL season, and the fans aren’t the only ones who long for opening weekend. Las Vegas sportsbooks are ghost towns during the summer months. Americans bet more money on football than any other sport. Week 1 lines have been available since April, if that’s any indication of the anticipation.
Better late than never
Provided its app competes from a technical standpoint, Caesars Entertainment will immediately be in a position to capture a big share of the mobile sports betting market.
Its brick-and-mortar sportsbooks are tailored for tourists. The eight books it operates in Las Vegas are located in prime locations up and down The Strip:
- Caesars Palace
- The Linq
- Planet Hollywood
The betting lines are a little less sharp, and the accommodations aren’t as plush as some of the newer sportsbooks. But the sheer size of the Caesars brand makes up some of the difference.
Thanks to its pair of books up north (Harrah’s Reno and Harvey’s Lake Tahoe), Caesars Entertainment will be just the third mobile sportsbook to serve the Reno/Lake Tahoe area effectively. There’s Harrah’s Laughlin, too, for customers at the southern tip of the state.
Expanding the market
While in-person sports betting is already a big industry in Nevada, the actual market is probably even larger.
Until recently, there was no mobile option for sports bettors at all. Las Vegas locals had to commute to bet (or have a runner do it for them), dealing with all of the included hassles of parking and waiting in line. Nevada bettors who don’t live near a casino faced an even larger hurdle. And for tourists, the actual process of placing a bet can be a little daunting by itself.
Like most things in Sin City, though, sports betting is now delivered straight to gamblers 24 hours a day.
An app is practically a necessity to keep pace in the market at this point. Nevada operators who have a strong mobile presence are already reaping the rewards in their own state. And they’ll be well-prepared in the case of more widespread legalization, too.