Genius Extends NFL Betting Data Deal At Least Five Years

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NFL betting

Genius Sports will remain the official NFL betting data partner through at least the 2027-28 season. 

A multi-year extension between Genius Sports and the NFL was announced Thursday

The NFL betting deal enables Genius Sports to retain its exclusivity on distributing low-latency “Watch & Bet” live game video feeds to US sportsbooks. 

Genius Sports has been the NFL’s official data partner since 2021, when it replaced rival Sportradar. LSR reporting at the time indicated the original deal to be valued near $100 million.

Specifics of NFL betting deal

As noted in a news release from Genius: 

NFL betting interest up on microbets

Latency can have a major effect on the ability to bet live, including on emerging wager types like microbetting. Interest in NFL microbetting has grown, even as the technology remains a work in progress. 

Simplebet, a B2B platform which powers microbetting at multiple sportsbooks, saw an 84% increase in year-over-year Super Bowl handle. Simplebet added it took more than 3.7 million bets across last season’s NFL playoffs. 

More than $1 million was wagered on the Kansas City Chiefs’ final drive in their 38-35 victory over the Philadelphia Eagles in Super Bowl LVII, the company said. 

Betting suspensions lead to scrutiny

DraftKings, FanDuel, and Caesars became the first NFL sportsbook partners in 2021, after the companies struck five-year deals worth nearly $1 billion combined. 

However, despite being a significant revenue generator, the NFL’s financial relationship with sports betting operators has come under scrutiny. 

Multiple players have faced bans of between six games and at least one season for violating the league’s gambling policy. The league recently held a conference call with reporters to go over its updated policies and educational awareness efforts with players and team personnel.