Betr Set To Join MA Sports Betting Market Monday

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MA sports betting

Betr is slated to fully launch its online MA sports betting app Monday night, state regulators announced today. 

Additionally, Fanatics is tentatively scheduled to have its operations certificate approval on May 16, meaning it could go live in the Commonwealth next week. 

The arrival of Betr and Fanatics will give Bay State customers eight online MA sports betting options. 

MA sports betting market at a glance

The online market opened on March 10.  

As it stands, the following operators are live in Massachusetts:

Betr MA sports wagering progress

Betr did a soft launch in Massachusetts recently.

The operator contacted Bruce Band, sports wagering director for the Massachusetts Gaming Commission, to alert the MGC of the imminent hard launch. 

Jake Paul’s platform got off to a slow start in Ohio, with just 0.11% of the market share ($2.72 million handle) and 0.06% of the revenue share ($226,000).

Pushback on Betr in Commonwealth

Betr was the only online sports betting applicant in MA not to receive unanimous approval from state regulators in January

Eileen O’Brien was the lone commissioner of the five-member panel to vote no. 

She explained: 

“I was conflicted on this application,” O’Brien said. “I see the merits, the positives and the negatives. But at the end of the day, I have concerns, particularly about the last criterion, in terms of, on balance, whether the overall benefits minimize the harms and risks. 

“I have concerns about the demographic and tying of a sports celebrity to a group that is in that vulnerable age group. I wish we were seeing this applicant a little later on down the road. And so for those reasons I’m ‘nay.’” 

Fanatics ready to expand

Matt King, CEO of Fanatics Betting and Gaming, will provide more detail on the company’s standing at the SBC Conference Wednesday.

Fanatics has said it plans to be live in four markets by mid-June, including Tennessee, Ohio, Massachusetts and Maryland.

The entity expanded its Tennessee and Ohio launches to feature invites for existing Fanatics customers in those jurisdictions.