Fanatics Sportsbook will not start at launch in the Commonwealth, under the proposed start date for online MA sports betting.
“We are not launching on Mar 10 in MA,” a spokesperson for Fanatics Sportsbook told LSR via email.
The Massachusetts Gaming Commission proposed that the state launch legal online Massachusetts sports betting at 10 a.m. March 10. That launch date is four days prior to the start of the NCAA Tournament.
Fanatics growth strategy
In January, Fanatics opened its first in-person sportsbook at FedEx Field in Maryland. It has yet to unveil its online sports betting product in any jurisdiction.
LSR sent follow-up questions regarding when Fanatics would be ready in the Commonwealth, along with whether they are planning an online launch in another state first. The spokesperson did not respond to those inquiries as of publication.
MA sports betting operators
Betway also said it will not start on time in the MA sports betting market. That means at least two of the 11 online sportsbooks in the state will not be ready for the proposed March 10 launch date.
The other nine online sportsbooks in the state include:
- Bally Bet
Fanatics: we can be ‘No. 1’
Under the direction of chairman Michael Rubin and CEO Matt King, Fanatics Sportsbook believes it can be a major player in the marketplace due to its massive customer database. That will be put to the test given its delayed MA launch.
“We can be the No. 1 player in the world in that business in 10 years,” Rubin recently told Sports Business Journal.
Fanatics beyond MA sports betting
Company representatives told the Massachusetts Gaming Commission there are five other licenses pending.
Fanatics is a founding member of the Texas Sports Betting Alliance. It did not receive an online sports betting license in New York.
Fanatics will be able to access the Ohio market via partnerships with the Columbus Blue Jackets and Cleveland Guardians. It also has a sports betting license pending in Pennsylvania.