Super Bowl Betting Revenue & Handle Tracker

Written by

Eric Ramsey

Fact checked by

Matthew Waters

The Super Bowl is the single biggest sporting event of the year for football fans and sports bettors across the US. Sportsbooks are all-hands-on-deck to capitalize on the concentrated interest for the Big Game, providing an expanded menu of normal and novelty bets that cater to a wide variety of customers.

For a sense of scale: Super Bowl betting alone typically represents around 1% of a state’s annual volume — about three to four average days of action for its licensed sportsbooks. Well over a billion dollars flow through the legal betting marketplace during Super Bowl weekend, creating nine figures of collective revenue potential for operators.

This page serves as a historical timeline of Super Bowl betting handle dating from the repeal of PASPA through today. Let’s start with a quick look at the betting interest surrounding Super Bowl 59 in 2025.

2025 Super Bowl betting

Super Bowl 59 is set for February 9, 2025 at the Caesars Superdome in New Orleans. It will mark the Big Game’s 11th visit to the Big Easy, tying it with Miami for the lead among host cities. It will also be the third straight time the Super Bowl travels to a state with legal sports betting, in this case Louisiana.

Betting on Super Bowl 59 will no doubt reach another new high, as the regulated market has grown to 38 states plus the District of Columbia and Puerto Rico. Although the addition of online sports betting in North Carolina is the only change to the map from 2024, annual growth approaching 30% across the country portends another record-setting day for sportsbooks.

The defending champions of their respective conferences, the Chiefs and the 49ers, were the Super Bowl betting co-favorites heading into the season.

Look for a more detailed forecast in this space in the coming weeks.

2024 Super Bowl betting recap

Super Bowl 58 extended the game’s record-breaking betting streak, with customers wagering an estimated $1.34 billion on the 2024 matchup between the Kansas City Chiefs and the San Francisco 49ers.

The Chiefs won on the moneyline and covered the consensus spread (+2) with a 25-22 victory in overtime. The game’s score of 47 points was all over the number, so results on the total went all three ways. Bettors rooting for a Super Bowl Scorigami — a historically unique pair of team totals — walked away empty-handed for the 55th time in 58 tries.

Super Bowl 58 prop bets

The evening’s betting festivities weren’t without some drama, including a mild controversy before the game even kicked off.

Reba McEntire punctuated her performance of the National Anthem with a double “brave” that finished at either 90 seconds or 94 seconds, depending on which brave counts. With the over-under at 90.5 seconds, house rules ultimately dictated which sportsbooks paid out the over and which paid the under.

Some other popular prop bet results:

Top states for Super Bowl 58 betting

Nevada historically dominates the action on Super Bowl Sunday, and this year’s numbers were exceptionally strong with Las Vegas hosting the game (and its high rollers) at Allegiant Stadium. Betting volume in the state soared to $186 million, topping its previous record from 2022 to lead the country. Sportsbooks won $6.80 million, or 3.7% of those bets.

New Jersey also overperformed a forecast that was already optimistic, racking up an impressive $142 million in wagers to approach its own 2022 record. Sportsbooks in the state won a combined $8.50 million for a 6.0% hold.

New York does not report event-specific betting data, but it seems fair to assume it was a top-three market for the Super Bowl. Pregame modeling anticipated $139 million in volume, but results from similar states suggest that the actual numbers were likely a bit higher. New York figures to have outperformed New Jersey, but it is too close to call with the available data.

Super Bowl betting in other states

Without participation from the Philadelphia Eagles this year, Super Bowl betting handle in Pennsylvania declined 15% to $71.6 million. Local sportsbooks seemingly fared better than the national average, though, with $11.1 million in revenue representing a hold north of 15%.

Kentucky reported wagers totaling approximately $17.0 million for its first year of legal Super Bowl betting, though the state did not break out game-specific revenue.

Montana meanwhile eclipsed its own previous record with $977,352 in reported handle on the game, up 31% year over year. The statewide kiosk network powered by Intralot produced $20,276 in revenue for a 2.1% win.

Sports betting operator data from Super Bowl 58

FanDuel released highlights of its Super Bowl Sunday the morning after the game. The national leader reported nationwide handle in excess of $307 million from more than 2.5 million active customers to pace all operators. Rob Gronkowski returned as the brand’s ambassador and stuntman for the second year in a row, missing the Kick of Destiny once again as part of a $10 million promotional giveaway that drew 1.8 million entries.

DraftKings boasted the most-downloaded sports betting app for Super Bowl Sunday and a close runner-up finish on the spreadsheets with 2.4 million customers betting $305 million on the game.

A senior trader for BetMGM called it “a bad Super Bowl for the sportsbook” given the public’s love affair with the Chiefs. The Vegas-based outfit reported that the Chiefs drew 63% of the total wagers against the spread and 74% of the handle, along with 75%/72% splits on a Chiefs moneyline that opened at +115.

Smaller operators chime in on Super Bowl betting

Limited highlights from Bet365 echo those data points, with the Chiefs drawing 73% of its bets nationwide. One particularly interesting note: the company saw more tickets on Travis Kelce to score a touchdown than on the 49ers to win outright.

Betting exchange Sporttrade provided an arbitrage opportunity for competitors’ customers with its KC +122 moneyline offering. Nearly 1,200 trades flowed through Sporttrade’s app on Sunday, generating around $1.2 million in volume.

Third-party analysis of Super Bowl 58 betting

A Monday morning summary from JMP Securities anticipated mixed results for operators despite the record-setting volume. JMP noted the effect of overtime on the number of props that cashed along with the overall theme of the Chiefs being the darling side for bettors as a collective.

Pessimistic analysis from Macquarie meanwhile estimated a -4% hold for sportsbooks, losing approximately $64 million to bettors. Beyond the direct financial results, the report notably keyed in on the ways operators are actually measuring Super Bowl success:

Super Bowls are always great events for acquiring new customers, but with Super Bowl LVIII likely setting viewership records, partly driven by over 50% of the US population now having access to OSB in addition to Taylor Swift’s involvement which has brought interest from a whole new demographic, mostly women, we view Super Bowl LVIII as unequivocally positive for sportsbooks.

Chad Benyon – Macquarie

Data from Juice Reel suggests that parlays accounted for 34% of wagers and 25% of handle for the game, with the average number of legs reaching a staggering 5.1 per ticket. Singles generated the bulk of the remaining volume, while in-play betting is still a small sliver of the overall pie. A corresponding increase in volume and decrease in sports betting app downloads during the Super Bowl hint at the growing level of adoption nationwide.

GWS Magnify, which tracks app activity for users who opt in, shed some light on brand-level betting data for the Super Bowl. According to its report, DraftKings (41%) was the most-used sports betting app during the game, edging out national leader FanDuel (34%) by some margin. The duo accounted for a full three-quarters of all betting activity, with BetMGM (7%), BetRivers (5%), and ESPN Bet (4%) completing the top five.

Historical Super Bowl betting handle

Below is a chart of annual Super Bowl handle and revenue dating back to the 2018, the last year of Nevada’s monopoly on legal sports betting. Numbers have ballooned as the map of regulated markets has expanded, and the underlying growth trends suggest a few more years of records are in store.

Expand raw data