Super Bowl Betting Revenue & Handle Tracker

Written by

Eric Ramsey

Fact checked by

Matthew Waters

The Super Bowl is the single biggest sporting event of the year for football fans and sports bettors across the US. Sportsbooks are all-hands-on-deck to capitalize on the concentrated interest for the Big Game, providing an expanded menu of normal and novelty bets that cater to a wide variety of customers.

For a sense of scale: Super Bowl betting alone typically represents around 1% of a state’s annual volume — about three to four average days of action for its licensed sportsbooks. Well over a billion dollars flow through the legal betting marketplace during Super Bowl weekend, creating nine figures of collective revenue potential for operators.

This page serves as a historical timeline of Super Bowl betting handle dating from the repeal of PASPA through today.

2025 Super Bowl betting recap

Super Bowl 59 was played on February 9, 2025 at the Caesars Superdome in New Orleans. It marked the Big Game’s 11th visit to the Big Easy, tying it with Miami for the lead among host cities. It was also the third straight time the Super Bowl traveled to a state with legal sports betting, in this case Louisiana.

This year’s game was a rematch of the 2023 Championship between the Philadelphia Eagles and the Kansas City Chiefs and a moment of revenge for the birds. Sportsbooks consolidated around Chiefs -1.5 and a total of 48.5 points, so the Eagles’ 40-22 win cashed tickets on their side and the Over.

Sportsbooks were especially pleased to fade touchdowns from Saquon Barkley and Travis Kelce, the two most-popular player props on the day. Novelty prop results included:

Legal betting on the Super Bowl is expected to have surpassed $1.5 billion across 38 states plus the District of Columbia and Puerto Rico this year. Results will be updated as new data is published throughout the coming weeks.

Top states for Super Bowl 59 betting

New Jersey exceeded all expectations this year, generating $169 million in handle to surpass its previous record and shatter our projections. Revenue totaled $25.2 million, and that 15% hold seems to be a median result nationwide.

Pennsylvania responded to the Eagles’ appearance with a state record $102 million in wagers, way up from last year’s $71.6 million. Sportsbooks really bore the brunt of that local support, however, losing $6.5 million on a decisive Eagles victory.

Nevada conversely took a big step backward this year. Handle came in around $152 million, a 20% drop from 2024 and its lowest output since the COVID-affected 2020-21 season. This is the first time the Silver State failed win the gold medal for Super Bowl betting, finishing no better than second behind New Jersey. Local sportsbooks made the most of it, collecting a personal-best $22.1 million in revenue.

New York had a bit of an underwhelming day too. The $155 million in reported handle was a local record but only good enough for second place behind New Jersey on the US leaderboard. Revenue, however, soared to $47.4 million via a whopping 31% hold.

Super Bowl 59 a success for sportsbooks

FanDuel published highlights of its busy Super Bowl Sunday, including a record 16.6 million bets over the course of the day. That is up 19% from last year, and their peak of 70,000 bets per minute is also a new record among all sports betting brands.

DraftKings meanwhile reported more than 12 million bets from more than 2.5 million customers, peaking at 59,000 bets per minute just before kickoff. Its free-to-play Pick6 product also performed well, achieving a new record for single-day players and entry fees.

BetMGM also had its biggest-ever day per a Monday press release, but the operator declined to provide granular totals.

Other Super Bowl 59 betting tidbits

Analysts with Macquarie Capital called the Eagles cover the “worst-case scenario” for sportsbooks, estimating an operator hold below 5%. That will likely end up being a low miss based on the limited data released so far, but the group once again hit the bullseye on the bigger picture:

“Longer-term, we view the Super Bowl result as a major positive for sportsbooks as it relates to customer acquisition,” they said in a Monday note. “[W]ith Super Bowl LIX likely setting viewership records, partly driven by over 60% of the US population now having access to OSB in addition to strong side stories (Taylor Swift and Trump’s involvement), we view Super Bowl LIX as unequivocally positive for the NFL and sportsbooks.”

Macquarie Equity Research (February 10, 2025)

Location provider GeoComply reported a 14% increase in activity and the creation of 724,000 new accounts during Super Bowl weekend this year. At their peak, the company says it was processing an eye-popping 14,300 geolocation transactions per second.

Historical Super Bowl betting handle

Below is a chart of annual Super Bowl handle and revenue dating back to the 2018, the last year of Nevada’s monopoly on legal sports betting. Numbers have ballooned as the map of regulated markets has expanded, and the underlying growth trends suggest a few more years of records are in store.

Expand raw data

2024 Super Bowl betting recap

Super Bowl 58 extended the game’s record-breaking betting streak, with customers wagering an estimated $1.34 billion on the 2024 matchup between the Kansas City Chiefs and the San Francisco 49ers.

The Chiefs won on the moneyline and covered the consensus spread (+2) with a 25-22 victory in overtime. The game’s score of 47 points was all over the number, so results on the total went all three ways. Bettors rooting for a Super Bowl Scorigami — a historically unique pair of team totals — walked away empty-handed for the 55th time in 58 tries.

Top states for Super Bowl 58 betting

Nevada historically dominates the action on Super Bowl Sunday, and 2024’s numbers were exceptionally strong with Las Vegas hosting the game (and its high rollers) at Allegiant Stadium. Betting volume in the state soared to $186 million, topping its previous record from 2022 to lead the country. Sportsbooks won $6.80 million, or 3.7% of those bets.

New Jersey also overperformed a forecast that was already optimistic, racking up an impressive $142 million in wagers to approach its own 2022 record. Sportsbooks in the state won a combined $8.50 million for a 6.0% hold.

New York does not report event-specific betting data, but it seems fair to assume it was a top-three market for the Super Bowl. Pregame modeling anticipated $139 million in volume, but results from similar states suggest that the actual numbers were likely a bit higher. New York figures to have outperformed New Jersey, but it is too close to call with the available data.

Without participation from the Philadelphia Eagles, Super Bowl betting handle in Pennsylvania meanwhile declined 15% from 2023 to $71.6 million. Local sportsbooks seemingly fared better than the national average, though, with $11.1 million in revenue representing a hold north of 15%.