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DFS Partnership / Sponsorship Tracker

In a scenario that echoes the battle between Full Tilt Poker and PokerStars for sponsored poker pros from 2006-2011, the two largest one-day fantasy sports sites — FanDuel and DraftKings — are currently engaged in a sponsorship arms race of their own.

And the two DFS titans aren’t alone, as several smaller DFS sites have secured big-name partnerships.

The table below outlines all the major partnerships and sponsorships involving one day fantasy sports that we’re aware of. Contact us with ones we missed. (Note: This listing no longer tracks sponsorship deals with individual athletes.) The length and terms of the deals are often not made public.

Click here for more details on the relationship between DFS sites and sports venues.

Daily fantasy sports and football

The NFL is the biggest prize left for daily fantasy sports sites to partner with. Because most of the revenue in DFS is based on fantasy football, striking a deal with the league would be a huge coup for either FanDuel or DraftKings.

The NFL officially said earlier this year that teams are limited to one-year deals. But now, most of the teams are now aligned with either FanDuel or DraftKings.

Here are the current known sponsorships:

Site Partner Type Date About the deal
DraftKings Atlanta Falcons Sports Team 9/11/2015 (no longer active) More info
FanDuel Baltimore Ravens Sports team 3/25/2015 (no longer active) More info
FanDuel Buffalo Bills Sports Team 4/22/2015(no longer active) More info
DraftKings Carolina Panthers Sports Team 9/11/2015 More info
FanDuel Chicago Bears Sports Team 5/25/2015 (no longer active) More info
FanDuel Cincinnati Bengals Sports Team 4/22/2015 (no longer active) More info
FanDuel Cleveland Browns Sports Team 4/22/2015 More info
DraftKings Dallas Cowboys Sports Team 9/11/2015 More info
DraftKings Denver Broncos Sports Team 9/11/2015 More info
FanDuel Detroit Lions Sports Team 4/22/2015 (no longer active) More info
FanDuel Green Bay Packers Sports Team 4/22/2015 More info
FanDuel Houston Texans Sports Team 4/22/2015 (no longer active) More info
FanDuel Indianapolis Colts Sports Team 4/22/2015 (no longer active) More info
FanDuel Jacksonville Jaguars Sports Team 4/22/2015 More info
DraftKings Kansas City Chiefs Sports Team 9/11/2015 More info
DraftKings Miami Dolphins Sports Team 9/11/2015 (no longer active) More info
DraftKings Minnesota Vikings Sports Team 9/11/2015 More info
DraftKings New England Patriots Sports team 9/11/2015 More info
DraftKings New York Giants Sports Team 9/11/2015 More info
FanDuel New York Jets Sports Team 4/22/2015 (no longer active) More info
DraftKings NFL Players Association Organization 9/29/2015 More info
DraftKings Oakland Raiders Sports Team 9/11/2015 (no longer active) More info
FanDuel Philadelphia Eagles Sports Team 4/22/2015 (no longer active) More info
DraftKings Pittsburgh Steelers Sports team 9/11/2015 (no longer active) More info
FanDuel San Diego Chargers Sports Team 4/22/2015 (no longer active) More info
FanDuel Los Angeles Rams Sports team 3/25/2015 (no longer active) More info
FanDuel Tampa Bay Buccaneers Sports Team 4/22/2015 (no longer active) More info
DraftKings Tennessee Titans Sports Team 9/11/2015 (no longer active) More info
FanDuel Washington Sports team 11/14/2014 More info

Daily fantasy sports and hockey

The NHL may be the smallest of the four major sports in the US, but the game is massive in Canada, and Canada is also the second-largest DFS market in the world. DraftKings signed a historic multiyear contract with the National Hockey League (NHL) on November 10, 2014.

Terms of the agreement were not disclosed, but the deal is likely built around some type of equity share in DraftKings for the NHL.

DraftKings became the Official Daily Fantasy Game of the NHL, and is heavily promoted across the NHL’s digital platforms, including NHL.com, NHL Mobile and the NHL’s social media platforms.

DraftKings will also sponsor daily video previews for each regular-season game at NHL.com, and “Fantasy Players to watch” segments on one of NHL Network.

NHL teams can partner with any site they wish.

Here are the current known sponsorships:

Site Partner Type Date About the deal
DraftKings Boston Bruins Sports team 11/10/2014 More info
DraftKings Buffalo Sabres Sports team Unknown
DraftKings Chicago Blackhawks Sports team 11/10/2014 More info
DraftKings Colorado Avalanche Sports team 11/10/2014 More info
DraftKings Detroit Red Wings Sports team 1/29/2015 (no longer active) More info
DraftKings Los Angeles Kings Sports team 11/10/2014 More info
DraftKings NHL Sports league 11/10/2014 More info
DraftKings NY Rangers Sports team 6/4/2015 More info
DraftKings Philadelphia Flyers Sports team Unknown
DraftKings Pittsburgh Penguins Sports team Unknown
DraftKings St. Louis Blues Sports team 11/10/2014 (no longer active) More info
DraftKings Toronto Maple Leafs Sports team Unknown

Daily fantasy sports and basketball

Not to be outdone by the DraftKings deal with the NHL, FanDuel and the National Basketball Association (NBA) entered into a multiyear agreement on Nov. 12, 2014.

According to reports, the NBA was granted an undisclosed equity share in FanDuel, and will showcase FanDuel’s free-to-play “Official One-Day Fantasy Basketball Game of the NBA.”

FanDuel will get advertising. A lot of advertising. The NBA Official One-Day Fantasy Basketball Game and FanDuel will be promoted across multiple NBA properties and channels, including NBA.com, NBA Mobile, as well as on TV with NBA partners ABC/ESPN and TNT.

It should be noted that the partnership does not prohibit individual teams from entering into their own partnership with FanDuel or a competing DFS site.

European operator PlayON struck a deal with the NBA for fantasy sports in a number of international jurisdictions.

Here are the current known sponsorships:

Site Partner Type Sport Date About the deal
FanDuel Atlanta Hawks Sports Team Basketball 6/23/2015 More info
DraftKings Boston Celtics Sports Team Basketball 12/12/2014 More info
FanDuel Brooklyn Nets Sports team Basketball 10/24/2014; renewed 6/23/15 More info
FanDuel Charlotte Hornets Sports Team Basketball 6/23/2015 (no longer active) More info
FanDuel Chicago Bulls Sports team Basketball 11/12/2014; renewed 6/23/15 (no longer active) More info
FanDuel Cleveland Cavaliers Sports team Basketball 6/23/15 More info
FanDuel Dallas Mavericks Sports team Basketball 11/12/2014; renewed 6/23/15 More info
DraftKings Denver Nuggets Sports Team Basketball Unknown
FanDuel Detroit Pistons Sports Team Basketball 6/23/2015 (no longer active) More info
DraftKings Golden State Warriors Sports team Basketball 1/30/2015 More info
DraftKings Houston Rockets Sports team Basketball 12/20/2014 (no longer active) More info
FanDuel Indiana Pacers Sports Team Basketball 6/23/2015 (no longer active) More info
FanDuel LA Lakers Sports team Basketball 11/21/2014 (no longer active) More info
DraftKings Los Angeles Clippers Sports team Basketball 2/4/2015 More info
FanDuel Memphis Grizzlies Sports Team Basketball 6/23/2015 (no longer active) More info
FanDuel Miami Heat Sports Team Basketball 6/23/2015 (no longer active) More info
FanDuel Milwaukee Bucks Sports Team Basketball 6/23/2015 (no longer active) More info
DraftKings Minnesota Timberwolves Sports team Basketball 1/8/2015 More info
FanDuel NBA Sports league Basketball 11/12/2014 More info
DraftKings New York Knicks Sports team Basketball 6/4/2015 More info
DraftKings New York Liberty Sports Team Women's Basketball 6/4/2015 More info
DraftKings Oklahoma City Thunder Sports team Basketball Unknown
FanDuel Orlando Magic Sports team Basketball 8/22/2014; renewed 6/23/15 More info
DraftKings Philadelphia 76ers Sports team Basketball 12/2/2014 More info
FanDuel Portland Trail Blazers Sports team Basketball Unknown (no longer active)
DraftKings Sacramento Kings Sports team Basketball 2/4/2015 More info
FanDuel San Antonio Spurs Sports team Basketball Unknown (no longer active)
DraftKings Toronto Raptors Sports team Basketball unknown
FanDuel Utah Jazz Sports Team Basketball 6/23/2015 (no longer active) More info

Daily fantasy sports and baseball

DraftKings and Major League Baseball (MLB) actually started their relationship on March 24, 2014, partnering to offer a free-to-play one-day fantasy league called the Official Mini Fantasy Game of MLB.com. More recent reports revealed that MLB had already invested in DraftKings back in 2013 and had an equity stake in the site.

The relationship got a lot more serious a year later, however. DraftKings became the “Official Daily Fantasy Game” of MLB on April 2, 2015. The deal also made DraftKings an official sponsor of All-Star Week and “select Postseason events.”

DraftKings is also being promoted across the MLB media portfolio, including streaming and mobile properties.

Unlike deals with other leagues, the MLB-DraftKings deal means other DFS sites cannot sponsor individual teams.

Here are the current known sponsorships:

Site Partner Type Date About the deal
DraftKings Atlanta Braves Sports Team 7/31/2015 More info
DraftKings Baltimore Orioles Sports Team 7/31/2015 More info
DraftKings Boston Red Sox Sports Team 7/31/2015 More info
DraftKings Chicago Cubs Sports Team 7/31/2015 More info
DraftKings Chicago White Sox Sports Team 7/31/2015 More info
DraftKings Cincinnati Reds Sports Team 7/31/2015 More info
DraftKings Cleveland Indians Sports Team 7/31/2015 More info
DraftKings Colorado Rockies Sports Team 7/31/2015 More info
DraftKings Detroit Tigers Sports Team 7/31/2015 More info
DraftKings Houston Astros Sports Team 7/31/2015 More info
DraftKings Kansas City Royals Sports Team 7/31/2015 More info
DraftKings Los Angeles Angels Sports Team 7/31/2015 More info
DraftKings Los Angeles Dodgers Sports Team 7/31/2015 More info
DraftKings Miami Marlins Sports Team 7/31/2015 More info
DraftKings Milwaukee Brewers Sports Team 7/31/2015 More info
DraftKings Minnesota Twins Sports Team 7/31/2015 More info
DraftKings MLB Sports league 3/24/2014 More info
DraftKings New York Mets Sports Team 7/31/2015 More info
DraftKings New York Yankees Sports Team 7/31/2015 More info
DraftKings Oakland Athletics Sports Team 7/31/2015 More info
DraftKings Philadelphia Phillies Sports Team 7/31/2015 More info
DraftKings Pittsburgh Pirates Sports Team 7/31/2015 More info
DraftKings San Diego Padres Sports Team 7/31/2015 More info
DraftKings San Francisco Giants Sports Team 7/31/2015 More info
DraftKings St. Louis Cardinals Sports Team 7/31/2015 More info
DraftKings Tampa Bay Rays Sports Team 7/31/2015 More info
DraftKings Texas Rangers Sports Team 7/31/2015 More info
DraftKings Washington Nationals Sports Team 7/31/2015 More info

Daily fantasy sports and soccer

Soccer-only DFS site Mondogoal was the first in the industry to ink a deal with a soccer team outside of the U.S. Since them, DraftKings and entered the UK market and starter partnerships with English Premier League teams.

In 2015, DraftKings signed a deal with the United States’ Major League Soccer.

Here are the current known sponsorships:

Site Partner Type Date About the deal
DraftKings Arsenal Sports Team 2/3/2016 More info
DraftKings Liverpool Sports Team 2/3/2016 More info
DraftKings Watford Sports Team 2/3/2016 More info
DraftKings Major League Soccer Sports League 7/24/2015 More info
Mondogoal Tottenham Hotspur Sports Team 7/29/2015 (no longer active) More info
Mondogoal Liverpool Sports Team 6/1/2014 (no longer active) More info
Mondogoal Yahoo Media/DFS operator 8/3/2015 (no longer active) More info
Mondogoal Chelsea FC Sports Team 1/19/2015 (no longer active) More info
Mondogoal AS Roma Sports Team 8/1/2014 (no longer active) More info
Mondogoal FC Barcelona Sports Team 1/10/2015 (no longer active) More info
Mondogoal West Ham United Sports Team 10/1/2014 (no longer active)
Mondogoal Valencia Sports Team Unknown (no longer active) More info
Oulala Leicester Sports Team 11/20/2015 More info

Other partnerships, past and present

DraftKings and ESPN

DraftKings and ESPN announced they had reached an exclusive partnership that kicks in in 2016. That deal, however, was called off soon after it started, likely because of monetary concerns for DraftKings.

Daily fantasy sports and mixed martial arts

DraftKings showed its commitment to promoting mixed martial arts DFS contests, signing a deal with the Ultimate Fighting Championship (UFC) on Feb. 26, 2015. That deal was apparently for just one year, and is no longer active.

At the time, the deal made DraftKings the Official Daily Fantasy Sports Partner of the UFC, which includes prominent stadium and PPV brand placement for all major events, as well as joint promotion across all UFC web properties and social channels. DraftKings also offers UFC-themed experiences and prize packages.

DraftKings and WSOP

DraftKings was one of the primary sponsors of the 2014 World Series of Poker (WSOP). In 2015, DraftKings and the WSOP agreed on a tournament-specific deal, in which half the field was paid, mimicking the format of DraftKings’ “50/50” contests. DraftKings’ presence could be felt throughout the 2015 WSOP, with its logo on the felt of every table, a “fantasy lounge,” and promotion in the final table studio.

The deal for 2015 and beyond was called off soon after Nevada ruled that DFS was gambling and required a gaming license, forcing DraftKings to pull out of the state.

Here is a look at some of the other major partnerships in the DFS world:

Site Partner Type Sport Date About the deal
DraftKings ESPN Media All 6/25/2015; deal no longer in place More info
FanDuel SB Nation Media All 7/7/2014 More info
DraftKings Madison Square Garden Arena/Stadium Basketball/Hockey 6/4/2015 More info
DraftKings Staples Center Arena/Stadium Basketball/Hockey 7/13/2015 More info
FanDuel Sportradar Media Football 8/26/2015 More info
DraftKings Breeders Cup Event Horse racing 9/8/2014 More info
DraftKings UFC Sports league MMA 2/25/2015; now inactive More info
DraftKings International Speedway Corporation Arena/Stadium NASCAR 8/10/2015 More info
DraftKings Race Team Alliance Organization NASCAR 7/2/2015 More info
DraftKings World Poker Tour Event Poker 11/1/2013 More info
DraftKings World Series of Poker Event Poker 5/28/2014; now inactive More info
DraftKings WWE Organization Wrestling 3/18/2015

Free agent: PGA Tour

Fantasy golf is the hot new vertical in DFS. DraftKings ran a contest in April around the Masters that guaranteed $2.2 million, with $1 million to first place. And the contests around the majors got bigger from there.

The PGA Tour, however, appears to be keeping DFS at arm’s length during legal uncertainty surrounds the industry.