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Since being founded in 2001, the UK-based gambling company has grown to inhabit more than 3,000 employees and service 21 million customers throughout the world – 2.3 million of which were new depositing players in fiscal 2015. It ranks today as one of the UK’s largest privately owned companies.
In addition to sports betting, the multi-award winner offers poker through the iPoker network, casino slots, table games, bingo and a financials product, not to mention a renowned in-play betting platform.
bet365 is thought to be the largest regulated online sportsbook in the world, and that size affords the operator certain advantages that competitors are hard-pressed to match.
You'll find dozens of sports - including esports - at bet365, and thousands of ways to bet daily thanks to the site's robust in-play betting features. There are also a double-digit number of specialty bets offered for a variety of sports at bet365.
In the end, variety and top-shelf software are what garner bet365 a high score from our reviewers.
Whereas most sportsbooks offer bets on mainstream sports exclusively, bet365 ups the ante by providing hands down the most comprehensive coverage of lesser known sporting events.
Everything from Gaelic sports to esports and darts (yes, darts) is not only covered, but covered extensively, with individual matches and events sometimes offering a range of wagers that numbers in the dozens.
Going further, more often than not bet365 provides betting coverage for multiple markets within each sport. Nowhere is this more prevalent than it is for soccer, where it’s not uncommon to find over 100 markets covered.
If there’s one drawback to this level of comprehensiveness, it’s that recreational players may find themselves overwhelmed, but the betting filters are useful enough that it shouldn’t take too long for less knowledgeable players to become acclimated to the platform.
By now, in-play wagering is a staple of just about any major book, but bet365 has sweetened the pot by adding a slew of features to its live betting experience.
The live betting console offers two main views. The first, Overview, allows punters to view the most common bets categorized by match, whereas Event View is a more detailed view that displays all in-play wagers for a live event, grouped by bet type. It’s not uncommon to find more than 50 in-play bets for high-profile soccer matches, and even basketball and volleyball matches are known to have upwards of 20 in-play bets.
A third view, Multi View, allows players to customize the in-play experience, while Schedule lists all upcoming in-play matches for the upcoming week.
bet365’s in-play service processes a monumental amount of data with relative ease, with updates hitting the platform almost instantaneously. Live streaming of in-play events is also available, however, the platform has yet to implement functionality that allows players to view full screen streams.
The bet365 sports platform was designed with a global reach in mind. At present, it is available in 18 different languages including most common European and Asian languages. Odds can be displayed as fractional, decimal or American.
Catering to its eastern markets seems to be a priority for the site, as it offers great odds at Asian handicaps. Not to mention, high rollers appear more than welcome, even if they’re placing wagers on less than prominent events.
Getting money on to bet365 is a relatively painless process, regardless of where you’re from, as the site processes payments from over 25 different currencies, and generally offers at least a half-dozen payment options per currencies – sometimes many more.
Bet365 has launched a new betting feature for 2017 called Edit Bet. It allows users to remove, swap or add selections to unsettled straight accumulator bets. You can do this before a match or In-Play. You can also swap or add selections to unsettled single bets.
bet365’s appropriately titled mobile sports application On the Move is available for iOS, Android and Windows devices. It is free to install and comes in most of the languages available on the main site.
For the mobile users that can access the app, they will find that it stacks up quite nicely next to its desktop counterpart, especially in the areas of functionality and available betting options. Listed below are a few comparison points.