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A trio of new NJ sports betting apps entered the Garden State market this weekend.
BetStars, 888, and playMGM received clearance from the Apple App Store, and can be downloaded in time for this football weekend. The apps are not new to the New Jersey sports betting market, as each casino went live with mobile earlier this year.
All three NJ sports betting app launches on iOS were long in the making. The playMGM app went live on Android in August. BetStars and 888 both launched their Android apps in September, right around the start of NFL season.
The past two months of New Jersey sports betting revenue reports show why mobile is crucial to long-term success. That goes not just for New Jersey, but for any state seeking to maximize tax revenue from legal sports betting.
It took just those two months for revenue from digital to surpass physical sportsbooks in the second state to launch post-PASPA. Mobile and online betting brought in $12.5 million, compared to $11.4 million for in-person sports wagering.
New Jersey sports betting generated more than $184 million in handle and $2.6 million in tax revenue in September. That roughly doubles the haul from August, when bettors wagered $95 million with fewer sportsbooks and less mobile options.
The state’s top gaming regulator, David Rebuck, said at last week’s Global Gaming Expo convention in Las Vegas that the September numbers would be “stunning.” That quote generated fanciful thoughts of $300 million or more in monthly revenue, but $184 million still represents an impressive total.
Here’s a look at September revenue from New Jersey sports betting:
|Property (Online)||September digital||September retail||August||YTD total|
|Bally's Wild Wild West (Caesars online, 888)||$106,463||$394,046||$267,796||$786,094|
|Golden Nugget (SugarHouse)||$619,030||$499,414||$215,109||$1,333,553|
|Monmouth Park (William Hill)||$70,785||$2,138,097||$898,017||$6,242,345|
|Ocean Resort (William Hill)||$292,081||$999,858||$519,563||$3,040,938|
|Resorts (DraftKings, BetStars)||$8,505,940||$279,492||$3,068,418||$11,853,850|
Just how dominant were the two sports betting newbies? DraftKings Sportsbook earned nearly two-thirds of market share, albeit in a growing and shifting market. That is dominant. FanDuel Sportsbook generated close to a quarter of mobile New Jersey sports betting revenue.
BetStars, 888, and MGM are adding the last piece of their mobile puzzle late in October. November’s revenue report likely will tell the whole story on what effect the newest NJ sports betting apps have for their casinos.