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Three New NJ Sports Betting Apps Go Live For iPhone And iPad Users In Time For NFL Sunday

NJ sports betting apps

A trio of new NJ sports betting apps entered the Garden State market this weekend.

BetStars, 888, and playMGM received clearance from the Apple App Store, and can be downloaded in time for this football weekend. The apps are not new to the New Jersey sports betting market, as each casino went live with mobile earlier this year.

All three NJ sports betting app launches on iOS were long in the making. The playMGM app went live on Android in August. BetStars and 888 both launched their Android apps in September, right around the start of NFL season.

NJ sports betting apps powering revenue

The past two months of New Jersey sports betting revenue reports show why mobile is crucial to long-term success. That goes not just for New Jersey, but for any state seeking to maximize tax revenue from legal sports betting.

It took just those two months for revenue from digital to surpass physical sportsbooks in the second state to launch post-PASPA. Mobile and online betting brought in $12.5 million, compared to $11.4 million for in-person sports wagering.

New Jersey sports betting generated more than $184 million in handle and $2.6 million in tax revenue in September. That roughly doubles the haul from August, when bettors wagered $95 million with fewer sportsbooks and less mobile options.

The state’s top gaming regulator, David Rebuck, said at last week’s Global Gaming Expo convention in Las Vegas that the September numbers would be “stunning.” That quote generated fanciful thoughts of $300 million or more in monthly revenue, but $184 million still represents an impressive total.

New apps needed to keep pace with the leaders

All three new NJ sports betting apps should help to increase revenue for BetStars, 888, and MGM. All could use the boost as they chase market leaders DraftKings Sportsbook and FanDuel Sportsbook.

Here’s a look at September revenue from New Jersey sports betting:

Property (Online)September digitalSeptember retailAugustYTD total
Totals:$12,567,785$11,393,253$9,182,943$40,449,676
Bally's Wild Wild West (Caesars online, 888)$106,463$394,046$267,796$786,094
Borgata (playMGM)$120,938$2,394,106$855,152$4,919,857
Golden Nugget (SugarHouse)$619,030$499,414$215,109$1,333,553
Harrah'sN/A$310,766$298,521$609,287
Meadowlands (FanDuel)$2,852,548$4,377,474$3,060,367$11,663,752
Monmouth Park (William Hill)$70,785$2,138,097$898,017$6,242,345
Ocean Resort (William Hill)$292,081$999,858$519,563$3,040,938
Resorts (DraftKings, BetStars)$8,505,940$279,492$3,068,418$11,853,850

Just how dominant were the two sports betting newbies? DraftKings Sportsbook earned nearly two-thirds of market share, albeit in a growing and shifting market. That is dominant. FanDuel Sportsbook generated close to a quarter of mobile New Jersey sports betting revenue.

BetStars, 888, and MGM are adding the last piece of their mobile puzzle late in October. November’s revenue report likely will tell the whole story on what effect the newest NJ sports betting apps have for their casinos.

Adam Candee
- Adam Candee covers sports business and news from Las Vegas. Adam is a former editor and reporter at the Las Vegas Sun, Arizona Daily Sun and KLAS-TV.