Since being founded in 2001, the UK-based gambling company has grown to inhabit more than 3,000 employees and service 21 million customers throughout the world – 2.3 million of which were new depositing players in fiscal 2015. It ranks today as one of the UK’s largest privately owned companies.
In addition to sports betting, the multi-award winner offers poker through the iPoker network, casino slots, table games, bingo and a financials product, not to mention a renowned in-play betting platform.
The bet365 sportsbook currently offers a 100% match bonus up to $100 to new account holders making their first deposit.
Players that sign up for the book will receive an Offer Code via email, which can be used to claim the bonus at the time of deposit. In order to qualify, the deposit must be in the amount of at least $10.
Unlocking the bonus is hardly a chore, but there are a few restrictions that players should be aware of.
First the straightforward part: In order to clear the bonus players must settle bets equal to three times (3x) the qualifying deposit plus bonus. In other words, if you deposit $100 and receive $100, you’ll have to wager $600 before requesting a withdrawal.
Now for the caveats:
In short, bet365 seems to take a hard stance against players that attempt to exploit the promo.
With regards to monetary cap, bet365’s welcome bonus offer is middle of the road, at best. Yet both the 100% match cash bonus and low 3x rollover requirement rank in the upper echelon of online sportsbooks.
bet365 is thought to be the largest regulated online sportsbook in the world, and that size affords the operator certain advantages that competitors are hard-pressed to match.
You'll find dozens of sports - including eSports - at bet365, and thousands of ways to bet daily thanks to the site's robust in-play betting features. There are also a double-digit number of specialty bets offered for a variety of sports at bet365.
In the end, variety and top-shelf software are what garner bet365 a high score from our reviewers.
Whereas most sportsbooks offer bets on mainstream sports exclusively, bet365 ups the ante by providing hands down the most comprehensive coverage of lesser known sporting events.
Everything from Gaelic sports to eSports and darts (yes, darts) is not only covered, but covered extensively, with individual matches and events sometimes offering a range of wagers that numbers in the dozens.
Going further, more often than not bet365 provides betting coverage for multiple markets within each sport. Nowhere is this more prevalent than it is for soccer, where it’s not uncommon to find over 100 markets covered.
If there’s one drawback to this level of comprehensiveness, it’s that recreational players may find themselves overwhelmed, but the betting filters are useful enough that it shouldn’t take too long for less knowledgeable players to become acclimated to the platform.
By now, in-play wagering is a staple of just about any major book, but bet365 has sweetened the pot by adding a slew of features to its live betting experience.
The live betting console offers two main views. The first, Overview, allows punters to view the most common bets categorized by match, whereas Event View is a more detailed view that displays all in-play wagers for a live event, grouped by bet type. It’s not uncommon to find more than 50 in-play bets for high-profile soccer matches, and even basketball and volleyball matches are known to have upwards of 20 in-play bets.
A third view, Multi View, allows players to customize the in-play experience, while Schedule lists all upcoming in-play matches for the upcoming week.
bet365’s in-play service processes a monumental amount of data with relative ease, with updates hitting the platform almost instantaneously. Live streaming of in-play events is also available, however, the platform has yet to implement functionality that allows players to view full screen streams.
The bet365 sports platform was designed with a global reach in mind. At present, it is available in 18 different languages including most common European and Asian languages. Odds can be displayed as fractional, decimal or American.
Catering to its eastern markets seems to be a priority for the site, as it offers great odds at Asian handicaps. Not to mention, high rollers appear more than welcome, even if they’re placing wagers on less than prominent events.
Getting money on to bet365 is a relatively painless process, regardless of where you’re from, as the site processes payments from over 25 different currencies, and generally offers at least a half-dozen payment options per currencies – sometimes many more.
Bet365 has launched a new betting feature for 2017 called Edit Bet. It allows users to remove, swap or add selections to unsettled straight accumulator bets. You can do this before a match or In-Play. You can also swap or add selections to unsettled single bets.
bet365’s appropriately titled mobile sports application On the Move is available for iOS, Android and Windows devices. It is free to install and comes in most of the languages available on the main site.
Downloading the app is as simple as navigating to the site’s mobile webpage, scrolling to the bottom and selecting “View All Apps.” From there, you can choose which app (sports, casino, poker, news) you’d like to download. iOS (version 6.0 and later) users can also find the application on the UK app store.
Worth noting is that while residents of the U.S. and other restricted countries will be able to download the application, they will not be able to access any of its functionality.
For the mobile users that can access the app, they will find that it stacks up quite nicely next to its desktop counterpart, especially in the areas of functionality and available betting options. Listed below are a few comparison points.
Users will be happy to know that bet365 offers a multitude of depositing and withdrawal options. Deposits are devoid of fees while most withdrawals process instantaneously.
Available cashiering methods do vary somewhat from region to region, but in no case will be a user be pigeon-holed into selecting from just one or two options. In almost all cases, users had at least four means of transferring funds on and off the site, and often as many as 12.
Here’s an overview of the depositing/withdrawal methods supported by the book:
On a final note, punters will find that for many transaction types, the book is willing to process large withdrawals of five figures or more.
While bet365’s sportsbook doesn’t offer a traditional VIP club, it does host a well-diversified promotional schedule.
Promotions are commonly gears toward punters who participate in accumulators. As an example, the site may offer an up to 100% bonus on a Euro Soccer league accumulator, with the higher bonus amounts reserved for players who play more folds. Accumulators are also available for tennis and basketball, among other sports.
bet365 also incentivizes bettors to root for longshots – its 4/1 offer rewards a free bet of the same stake (up to 50 GBP) pending the bettor backs a winning horse that goes off at 4/1 or higher. The deal is even sweeter when betting on greyhounds, as players will receive a free bet of up to 100 GBP for backing a winner at only 2/1 or more.
Parlay bonuses are often available on American and Canadian sports, with bet365 doling out upwards of 50 percent extra on more aggressive bets.
Finally, the site will often feature one event for a promotion where it will offer players who place a pre-match bet the chance to freeroll an in-play wager on the same match. Typically how this works is eligible players must place one in-play bet on the qualifying match, and if it loses, they’ll receive a refund of up to their largest pre-match bet. That right there is value at its finest.
As with any promotion, bet365’s are not without their fine print. For one, bonus payouts are typically not to exceed £100,000 and do not apply to combination bets with bonuses (Lucky 15’s, Lucky 31’s etc.) Furthermore, if a parlay or accumulator stake is fully cashed out, then the bonus will not apply.
bet365 offers a host of responsible gambling tools, which allow players to monitor their play and/or exclude themselves from sports betting activities, should they feel themselves losing control.
Available options include:
As a regulated operation, bet365 is required to comply with a series of identity verification checks. Collectively, these are known as Know Your Customer (KYC).
This relatively quick and painless two-step process enables bet365 to ensure a high degree of account security. Users will be happy to know that multiple verification options are available, and that they can easily access their KYC section by navigating to the Services drop down menu from the Members > My Account > Know Your Customer sub-menu.
As an added security measure, bettors are required to enter their selected four-digit security code whenever any action on their account is taken. This is to make certain that the changes are being made by the account holder.
Players can view their account transaction details, including bet histories, deposits and withdrawals from the History menu. In addition, they can mange common details such as their login information and other personal details.
bet365 is one of the oldest and most trusted UK-based sportsbooks. The company was founded all the way back in 2001 by visionary and current joint chief executive Denise Coates and now services north of 20 million customers across hundreds of countries. It is live in 18 different languages.
The company fully complies with the regulations set forth by the UK Gambling Commission, and has received a license from the same. Thus, punters can be assured that their money is as safe on bet365 as it is at most financial institutions.
More recently, bet365 was awarded a Class 2 Remote Gaming License from the Malta Gaming Authority, a license which specifically covers its sports betting arm. As per a bet365 spokesman, this added measure was taken to “obtain and maintain certain regulatory approvals as well as to support its operations in the evolving global regulatory environments.”
In other words, bet365 is committed to taking the steps necessary to provide a secure and evolving betting environment for its clientele.