The initial announcement was available via the Minnesota Vikings’ website. The announcement said deals were done with the Vikings and 11 other teams.
“Offering the best user experience is always our number one goal at DraftKings and partnering with 12 football teams of this caliber ensures that we will have the best games and offerings for the DraftKings community,” said DraftKings CEO Jason Robins in the announcement.
The identity of the other 11 teams was revealed by Sports Business Journal’s Eric Fisher on Twitter.
As we noted previously, some of these deals built upon existing relationships. Per Fisher, those teams are:
The five other teams that have new deals:
The four teams that are not sponsored by a site include:
The reason why the first three teams on that list are not aligned with FanDuel or DraftKings is because neither site operates in the states those teams call home, because of legal reasons. There is no immediately apparent reason for San Francisco to be unable or unwilling to sign a DFS deal.
The release also gave vague details about the sponsorships, which generally fall in line with deals between DFS sites and professional teams that have taken place in the past. From the release:
The company will also offer exclusive fantasy games and money-can’t buy experiences to fans in these markets, in addition to premium in-stadium branding and online extensions on each teams’ digital platform.
The new Vikings stadium that is under construction features a “fantasy lounge,” and it seems likely that will be a DraftKings-branded venue. There are DraftKings lounges at the Cowboys’, Patriots’ and Chiefs’ stadiums.