Daily fantasy sports operator DraftKings continues to focus on improving its separate DK Live sports app. The latest development: Adding Major League Baseball content and updates to the ever-expanding product.
The DK Live app, at core, allows users to follow their fantasy players and games in real time, while also getting news and updates about teams and players. Here is some of the functionality DK Live offers for MLB:
The app can be filtered to only display updates for players in the user’s DraftKings lineups.
DraftKings is obviously pouring considerable effort into the app, continuously rolling out updates since it launched in the fall of 2016.
The app is still only for iOS devices. DraftKings says it hopes to have an Android version of the app up and running in time for NFL season.
DraftKings says DK Live has been downloaded over 200,000 times in its short history.
Clearly, DraftKings continues to have an eye on the future of the content side of the industry. That was also evident when DraftKings CEO Jason Robins invested in a new round of funding for a sports data company, RotoQL.