Bowcock was formerly William Hill’s CFO with a strong background in retail, leisure and entertainment. In response to the news, he said:
“I am proud to be chosen to lead William Hill, a business that millions of customers trust and a brand that is synonymous with betting. During my time at the helm, I have had the opportunity to lead a passionate, talented and committed team and we have made considerable operational progress in recent months. The team and I are excited by the opportunity to keep improving our position in all our key markets whilst delivering a great experience for our customers.”
The decision to confirm the appointment will come as no surprise to investors. Since Bowcock took the helm, he fought off a takeover bid from 888 Holdings and the Rank Group. He also mounted an ambitious plan to merge with Amaya.
More than good performance in post is involved in the board’s decision.
William Hill Chairman Gareth Davis said:
“Since his appointment as Interim CEO last July, Philip has driven the business forward at real pace and we have seen important progress across our Online, Retail and international businesses over that time. Our recent results show that William Hill is now in a stronger position and Philip has outlined a clear plan to continue that momentum into the future.”
William Hill outlined its “clear plan” in a statement to investors after the talks with Amaya broke down:
“The Group has continued to focus on the four priorities set out by Interim CEO Philip Bowcock – online, technology, efficiencies and international – to deliver value for shareholders and will also continue to consider strategic alternatives where they have the potential to create shareholder value.”
At the time Legal Sports Report wrote its own analysis of William Hill’s options for growth. They included the possibility of future mergers or acquisitions.
In choosing Bowcock, whose experience is first and foremost in corporate finance, the board is positioning William Hill to be capable of expanding the business by acquisition, or fighting off any future takeover attempts.
Bowcock took over as interim when the board of directors ousted Henderson in July 2016.
When Henderson was appointed, Davis described him as a “ natural bookie.”
Henderson was the group director of operations, with 29 years of service at William Hill.
Bowcock has only been with William Hill since November 2015. He has less than 18 months experience in the gambling industry, his previous appointments being with:
Bowcock’s CV could not be more different from that of Henderson. William Hill is sending a strong signal that the next few years will need a finance man at the helm much more than a betting man.